Changing Demographics

The growth, evolution, and reality of the U.S. multicultural economy are clear. The Hispanic and Asian populations in the U.S. are growing at three times the rate of the overall U.S. population and everyone, investors, marketers, academics, government and elected officials, and corporate executives - have a stake in understanding the broad evolution currently underway.

Here are some of the facts:

· One out of every five children under 18 is Hispanic.

· By 2010 one out of four people in the U.S. will be Hispanic

· Hispanics represented 50% of the U.S. population growth from 2000-2004.

· Half of all Hispanics in the U.S. are under the age of 27.

· Mean household income for Hispanics was $34K in 2006 and is rising year after year.

· Some 18% of management and professional jobs are held by Hispanics.

· Hispanics represent $1 trillion in purchasing power in 2007

· About 50% of Hispanics own homes versus 75% of whites, so this is still an underserved market.

· Approximately 2.2 million Hispanic households will buy homes by 2010, representing $500 billion in volume and $23 billion in GCI

· Mortgage volume is expected to be $308 billion with an average loan of $140,000.